Alex Okosi, Senior Vice President & Managing Director of VIACOM Media Networks speaks on how he helped MTV understand the power and value of the African market on his exclusive interview with CNN African Voices this weekend.
According to Okosi, “to be able to create content and experiences that people enjoy, localizing them to make sure that they cater to the attitudes and tastes of African audiences, so yes, we have been very successful, but no it's not just because of my effort”
Watch the Video Interview Here
Watch Okosi talk about how quality is at the heart of success in Africa…
Watch Okosi talks about the power of African broadcasting…
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