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| Patrick Lee, GM Ozone Cinemas in Ironman mask and Thor |
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| Joy Lilbeno, CEO Blue Pictures. |
The most anticipated Hollywood movie in the month
of May, Avengers will hit the screens this week in Nigeria on Thursday, a
day earlier than the worldwide release date. Avengers features
superhero characters; Iron Man, Thor, Incredible Hulk, Hawkeye, Captain
America and Black Widow.
The movie which will hit the theaters in the U.S will be shown to the Nigerian cinema audience on Thursday 3rd
May as an exclusive costume premiere will hold at Ozone Cinema, Yaba,
Lagos. Fans will have the opportunity to purchase costumes of their
favorite superhero characters on the night or days before at a give-away price.
This is a first-of-its-kind exclusive costume
premiere in this part of the world and it has been brought about by
Ozone Cinema in partnership with Fanta, Blue Pictures, Walt Disney and
Crimson Media. The costumes
for the movie are already selling at Ozone
Cinema; they include all sorts of costumes ranging from face masks,
shields, full regalia of Iron Man and Thor, Captain America and others.
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| Osorigwe Ifeayi,Chairman Albertronics Gadget zone in Captain America's shield |
The costume premiere will start 5pm on Thursday 3rd
May, 2012 with the Avengers red carpet but before then there would be
different activities an hour before where there would be an auction of
some of the Avengers collections, brand placements amidst other
activities.
For those who would like to win free movie tickets to the event, they are enjoined to
buy any meal worth N1000 with 2 bottles of Fanta, at Sweet sensation
Alagomeji, Allen Avenue, and Apapa road, Chicken Republic at Ikeja Mall
and E-center and win instantly a free ticket.
Speaking on the Avengers costume premiere,
the General Manager of Ozone Cinema, Mr. Patrick says ‘’the Avengers is a
rare movie in that it brought together six superhero characters which
most people know about, Nigerians will love this movie, the costumes are
now selling and we implore our cinema audience to get theirs early
before they sell out’’.
The distributor of the movie in West Africa,
Joy Lilbeno of Blue Pictures shed more light on the movie and why her
company played a part in bringing the costume premiere to Nigeria, ‘’we
distributed the movie, Avatar and it sold 80million Naira, since then we
realized the kind of huge market we have here. Funke Akindele’s Return
of Jenifa also sold 35million Naira, a figure which is very huge for a
Nigerian movie; those movies have thought us that the cinema culture in
Nigeria has improved tremendously. Avengers will do well because most
Nigerians grew up reading the Marvel Comics, my brothers and I used to
have them when we were much younger’’.
The movie will be in all cinemas nationwide from Friday May 4th, 2012.
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