10 February, 2012

They mean Business: Beyoncé and Jay-Z 'trademark Blue Ivy's name

Blue ivy appeared on her father's single 'Glory' at just a few hours old, so it comes as no surprise that Beyoncé and Jay-Z's daughter Blue Ivy is a brand in the making.

According to reports in the US, the new parents have moved to trademark their one-month-old baby's name.

The power-couple have filed an application with the U.S. Patent and Trademark Office to protect Blue Ivy's name against others using it.

The application was filed under Beyoncé's company BGK Trademark Holdings and is still pending, according to reports.

If approved Beyoncé, 30, and Jay-Z, 42, could use their daughter's name for any brand or endorsements, but it is more likely they took action in order to prevent others cashing in on their already famous offspring.

So we should be expecting Blue Ivy products soon....

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