26 August, 2011
by Miss Postage
…..as MTN emerges as official sponsor
The Nigerian corner at this year’s edition of the annual Nottinghill
carnival in London will once again be the centre of attraction as
organisers announced new additions to a growing list of performers for
UK based Nigerian comic; Wale Gates and musician JJC have been
announced as the new set of acts that will be flying the Nigerian flag
at this year’s edition of the world-famous street carnival.
The duo will be joining DJ Jimmy Jatt, Eldee, Tee A, and other
heavyweights in the Nigeria entertainment circle to add colour to the
Organisers of the annual gig – Sodium Brand Solutions only recently
announced a line up of A-list stars and entertainers to feature in
this year’s edition and gave a promise to announce more acts that fans
should expect to see at the ‘Naija corner’ of the carnival.
Speaking on this year’s edition, Principal Consultant of Sodium Brands
Solutions – Abisoye Fagade said “Since securing the rights to host the
only official Naija Corner at the Nottinghill Carnival, people have
asked me several times: why Nottinghill? And my answer is simple: why
not? This is one of the oldest running carnivals in the world; the
second most popular. And can any one ever contest the fact that the
population of Nigerians in the UK and across Europe is more that that
of several African countries put together? Some of these people have
not been home in years. The Naija corner is for them. And their
friends of other nationalities who have been 'mis-educated' about
Nigeria either by bad ambassadors or mischievous segments of
“We will continue to fly the Nigerian flag. Anywhere people are
gathered - be it in Brazil, in Portugal, Calabar, Lagos or even the
US. It is our duty to showcase our country - he music, comedy,
culture, film, dance, poetry, and everything else to the people of the
world’’ he said.
Meanwhile, telecommunications giant MTN has thrown its weight behind
the event as its official sponsor for this year.
Now in its 47th year, the annual event takes place on the streets of
Nottinghill, Royal Borough of Kensington and Chelsea. The Naija corner
is on Adela Street, off Kensal Road (Harrow End), W10, London.
This year’s edition is scheduled to hold on August 29, 2011 and will
kick-off at 9am. Around 1 million people from around the world are
expected to attend the ‘street party’ this summer.
The event is also proudly supported by BlackHouse Media, Nigeria Entertainment Today (NET), Western Union, Hip TV, Prime Time Entertainment, and HipTV.