27 April, 2012

Jay-Z Launches New Facebook Game 'Empire'

 Rapper turned Business mogul Jay-Z is always looking for the next big opportunity, and right now, it appears that opportunity is social games. That’s right, in the recently released “Empire,” players can play out Jay-Z’s rags-to-riches story over Facebook. File under “street cred.”

The game looks sort of like Mafia Wars 2. You create a character with a dope rapper name who has to work his way up from the projects to the big time. You get jobs to earn dough, engage in rap battles and
hone your craft. Eventually you end up in charge of an empire to rival Jay-Z’s. At least on Facebook. At first glance, it’s a bit cleaner than a lot of the other titles on Facebook, and Jay-Z’s name can’t hurt.
Jay-Z now joins Snooki in the list of stars with Facebook games.

It’s a strange vanity project to attach to a celebrity’s brand, but could end up being profitable if the game catches. It’s a logical decision from a business-minded guy like Jay-Z.

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