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| Alex Okosi |
BET FINDS NEW HOME IN AFRICA
As of 1 June 2012, the English language service BET is now distributed 24
hours a day to viewers in Nigeria, Ghana, Tanzania, Zambia and ZimbabweonMyTV. Currently availablein 48 countries in sub-Saharan
Africa, BET is also distributed via a number of different pay-TV
platforms, including DStv,Top TV, Zuku and Star Times.
Containing an appealing mix of US and international general
entertainment content,BET offers a wide range of
programming, including:urban and gospel music showssuch as:106 & Parkand Sunday
Best;BET original sitcoms such asReed Between the Lines and Let’s
Stay Together;Spotlight, an original series
showcasing intimate interviews with some of Nigeria’s top musical artists,
producers and directors;awards shows such as the BET
Awards, BET Honors and
the
BET Hip Hop Awards; and more.The BET Awards ’12 will premiere on BET
in Africa on Tuesday 3 July at 21.00 CAT.
Commented Alex Okosi, Senior Vice President & Managing Director, VIMN Africa, ”BET is a great addition to our portfolio in
sub-Saharan Africa and we are delighted to partner with My TV to further expand BET to
audiences in East, West and Central Africa.”
Carine Mouawad,
Head of Programming for My TV said: “We are thrilled to
introduce BET to our bouquet and are confident that the channel will
prove hugely successful with our subscribers.”
As of2011,
BET
is distributed and marketed by VIMN’s operations in Africa (formerly
known as MTV Networks Africa), as part of the company’s African multimedia portfolio,
alongside sister channels MTV, MTV Base, Nickelodeon, Comedy Central and VH1.
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